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From the desk of E. Scott Janes

Dear Friends, Entrepreneurs and Creative Colleagues,

Like 700 tons of steel barreling down the tracks your ad should have overwhelming, earth-shaking impact.

Not a word should be written until you get inside your prospect's head. You must know what will motivate them most. You must understand how and why your offer is exactly what they're looking for.

Your text should immediately draw the eye.

The very first words should hit your prospect in their most vulnerable, decision-triggering “sweet spot”. It should tug at curiosity throughout. It should promise and show how accepting your offer will be a life-altering event.

If your ad does not deliver this impact... you leave money behind. And nobody likes that.

"Want An Easy Solution?"

Fortunately, there is an easy solution: Have someone who knows how to craft an irresistible ad to do your promotional writing for you.

One thing you can bank on... your most successful competitors are doing exactly this. If you don't, count on being left far behind (as are the majority of vendors in any field).

"What Does Irresistible Copy Do For You?"

It makes more people respond to your offer. Depending on what you're promoting, this means:

... more clients,
... more customers,
... more inquiries,
... more qualified prospects, and,
... more money.

"How Does It Give You That?"

A consistent big response is much more likely when your ad:

...positions your offer as entirely unique,
...goes for your prospect's motivational jugular,
...is both EASY to read and fully engaging,
...inflames desire, and gives great reasons for saying "yes".

By crafting your promotion with great care, purpose, and design it stands apart from the crowd... more people read your promotion and more respond.

The best of your competitors use such carefully crafted content. So should you.

"What Impact Gives Maximum Response?"

For great response your ad must make great impact on people and businesses you're targeting... because the easiest thing in the world is to move on, click past, and forget.

Take great action... move your prospects in meaningful ways... then you'll have plenty knocking on your door, responding to your offer, and opening their wallets for what you promise and deliver.

For maximum response it's essential for you to move your prospect in the following ways:

Arresting impact on immediate desire...

Attention spans today are shorter than ever. People take about a nanosecond to decide whether to read your promo. A psychologically arresting ad gets you through this tiny window.

You want your prospect's immediate, undivided attention. You want your prospect to be compelled to absorb your entire message/sales pitch. The result is inevitably more response, more conversions, and more money.
Impact on emotions...

You have a good product and a good offer. Now you need to show its life-altering impact in ways that inflame your prospect's desire and motivation to buy.

Curiosity, fear, greed, insecurity, envy, vanity, pride, lust, compassion, guilt: your particular prospects have a specific combination of emotions they're most susceptible to. Trigger the right ones and your ad becomes a high-earning sales machine.
Impact on reason...

99% of purchasing decisions are made on an emotional level ... your customer decides first that she wants your product then looks for all reasons she can find to justify her decision.

You give her as many as possible so her the decision becomes easy and obvious.

For the ad you get here all justifications that can be used will be used, including:

... detailing every major benefit,
... illustrating secondary benefits,
... showing cost of not getting your product,
... positioning your product/offer as one-of-a-kind.

Of course many ads have limited space. Perhaps you have only have a line or two to work with. Then, as always, it is critical to what benefit most motivates your particular market.

"Why E. Scott Janes?"

Note you've already read most of this letter. As simple as they appear, these are the words that hook your prospects and turn them into happy, paying customers.

The principles and techniques used in this promotion will also be used in yours.

Check the samples. Note how they're not like most promotional copy. See how they're designed to engage the prospect and motivate action.

Check "How Do You Get It?". You'll see you get tangible commitment from the very start, before you pay a dime.

"How Do You Get It?"

Call me.
Or send an email.
Or use the simple contact form (below).
Tell me a little about:
what you need, and,
when you need it.
I'll have questions about:
To see the questions click here.
You get a sample of your new promotion. If you like the sample, and I can schedule the job within your deadline... hire me, usually for a set, flat fee.

"What Do You Get?"

You get the following working for you:

In-depth marketing interviews with you and your sales reps (if any).
In-depth research into:
                                 your product,
                                 your market, and,
                                  your strongest competitors.
10,000 killer sales strategies and tactics.

Then you get what you really want:

... more sales,
... more money,
... more time for you, your loved ones, or your business.

"What's it like working with E. Scott Janes?"

One of the best things about copywriting is helping you make your business more successful.

Meeting you, delving deep into what you're offering, and presenting it in the most enticing way are a few of the best parts of this work.

If you're new to promotional marketing you get the help you need. In addition to your promotion, you get invaluable marketing info as it applies to your case in particular.

If you're a seasoned pro who simply needs apt and reliable assistance... you've got it. You get the sharp copy you're looking for... on time and in line with your specs.

"In a 'nutshell' you get riveting, motivating, closing promotional copy that..."

     ... is based on the very best of what your product is,
     ... grabs hold of your prospect and does not let go, and,
     ... sells with tone, terms, and tactics your particular audience is most responsive to.

"Here for you are ..."

     ... more sales,
     ... more clients,
     ... more inquiries,
     ... more subscribers,
     ... more qualified prospects,
     ... more money,
     ... a bigger, more consistent stream of income, and,
     ... one big, pain-in-the-butt job you'll no longer have to sweat.

"Make contact!
Get your consultation ASAP!"

Call: (709) 634 1785 \|	E-mail:
Fax: (515) 474 3539 \|	Skype: scottjanes

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Note: Copywriting is a powerful tool. It persuades people (your prospects) to do things they might not otherwise do. It must used responsibly. I therefore reserve the right to refuse any request for service.